A Taste of Traditional Balkan Home Cooking

Podravka Plum Powidl Jam Spread 350g is a traditional Croatian plum preserve, known throughout the Balkans as Pekmez od Šljiva.

With its rich plum flavour, smooth consistency and deep fruity sweetness, this much-loved spread has been a staple in Balkan kitchens for generations.

Unlike lighter fruit jams, traditional plum pekmez is known for its concentrated fruit character and thick consistency, making it particularly suitable for both spreading and baking.

Produced by Podravka, one of Croatia's best-known food brands, this 350g jar brings an authentic taste of Balkan tradition to Australian homes.

What Makes Podravka Plum Powidl Special?

The secret lies in its exceptionally high fruit concentration.

According to Podravka, its smooth plum jam is prepared using 160g of plums to produce every 100g of finished spread.

That's the equivalent of approximately 560g of plums used to prepare a 350g jar.

As the fruit is cooked and concentrated, moisture is reduced, creating a thick, smooth spread with an intense plum flavour.

Podravka describes its traditional smooth plum jam as containing no artificial colours, sweeteners or preservatives, allowing the fruit's natural character to shine.

Perfect for Traditional Balkan Baking

Plum pekmez is a versatile ingredient in Balkan and Central European cooking.

Enjoy it with:

• Palačinke: Spread inside thin Balkan-style pancakes.

• Kiflice: Use as a rich plum filling for traditional crescent pastries.

• Buhtle: Fill soft, fluffy baked buns with plum jam.

• Krofne: Add a fruity filling to homemade doughnuts.

• Cakes and pastries: Layer between sponge cakes, biscuits and traditional baked desserts.

• Bread and toast: Enjoy a generous spoonful for a simple, nostalgic breakfast.

Its smooth consistency makes it particularly convenient for home baking, while the rich plum flavour adds depth to both everyday and festive recipes.

The Heritage of Podravka

Founded in Koprivnica, Croatia, Podravka has become one of the country's most recognisable food producers.

Its range of jams, preserves, pantry staples and traditional ingredients has been enjoyed by generations of families throughout Croatia and the wider Balkans.

Podravka Plum Powidl continues this tradition, offering a convenient way to enjoy the familiar flavour of homemade plum pekmez.

For Australians searching for Podravka Plum Jam, Plum Powidl, Croatian Plum Spread, Pekmez od Šljiva or Balkan Jam, this 350g jar is an essential addition to the pantry.