Rakija in Australia: A Growing Taste of the Balkans Down Under
Rakija, the iconic fruit brandy of the Balkans, has been a beloved drink in countries such as Serbia, Croatia, Bosnia and Herzegovina, and North Macedonia for centuries. Known for its potency, depth of flavour, and cultural significance, rakija is often consumed in both celebratory and everyday settings, accompanying family gatherings, toasts, and even as a digestive aid after a meal. While the drink has long been a staple in the Balkans, its presence in Australia has been growing steadily in recent years, as the country’s increasingly diverse population has brought a wealth of new culinary traditions—and beverages—with them.
For many immigrants, rakija is more than just a drink—it's a symbol of home, a drink shared with friends and family in moments of celebration and bonding. As these communities have grown and become more established in Australia, their influence on Australian culture has expanded, introducing local Australians to Balkan cuisine, music, and, of course, rakija.
Rakija in Australian Bars and Restaurants
Rakija is beginning to make its mark in Australian bars and restaurants, particularly those with a focus on Eastern European or Mediterranean cuisine. While it may not yet be as mainstream as more well-known spirits like whiskey, vodka, or rum, rakija is finding its place on the cocktail menus of specialty bars, with bartenders incorporating it into both classic and innovative drinks. One great achievement has been from the Belgrade Urban Distillery, their Branko branded rakija has been featured on the menu at one of Australia's best bars, Maybe Sammy for three years.
Australian-made Rakija
We've actually seen rakija distilleries recently pop up in Australia, local Australian brands are making a splash with amazing drops. Most recently DNA Distillery has used not just branding, taste and marketing but created a world-first rakija+tonic premix in can. Their recipe, which has been in their family for five generations, saw DNA win the most prestigious accolade (the Double Gold Medal) at the 2022 San Francisco World Spirits Competition twice over — once for their Classic and once for their Gold Rakija.
Another great local Australian brand has been 36s. 36 Short Gold Rakia (named after their dad's suit size) is a family recipe passed down through generations and crafted with locally sourced premium Shiraz grapes.
Additionally, several Balkan-themed festivals and events in Australia have begun showcasing rakija, allowing local Australians to experience the drink in its authentic cultural context. These festivals often feature not only the drink itself but also traditional Balkan music, food, and dancing, offering a full cultural immersion.
Growing Popularity and Cultural Exchange
As Australian food culture has become more globalised, there's been a rising interest in lesser-known spirits and regional beverages. Local food enthusiasts and adventurous drinkers are increasingly turning their attention to unique offerings from different parts of the world, and rakija is no exception. Its relatively unknown status compared to other spirits makes it an intriguing option for those looking to expand their palates.
Australia's growing interest in craft spirits has also contributed to the rising popularity of rakija. In line with the increasing demand for locally produced and artisanal spirits, some Australian distilleries have started experimenting with their own versions of rakija. These Australian-made rakijas are typically produced using local fruits like plums, apples, and grapes, creating a blend of Balkan tradition and Australian ingenuity.
Rakija and the Australian Market: The Future Outlook
While rakija is still relatively niche in Australia, its popularity is on the rise. The growing multicultural awareness in Australia, combined with an increasing appetite for authentic and diverse food and drink experiences, suggests that rakija’s profile will continue to grow.
Several factors will likely drive this trend:
- Increased Awareness of Balkan Cuisine: As Balkan food continues to gain recognition globally, more Australians will be exposed to the traditional dishes and drinks of the region. With the increasing interest in global food cultures, rakija will likely be featured more in both restaurants and local liquor stores.
- Craft Spirits Movement: The craft spirits movement is on the rise in Australia, and rakija’s artisanal production methods and rich cultural history make it an appealing product for those seeking new, unique, and authentic spirits.
- Cultural and Social Events: The growing number of Balkan-themed festivals, food events, and cultural celebrations will continue to introduce rakija to new audiences. Events like these allow Australians to try rakija in a social, relaxed setting where it can be paired with traditional Balkan food and shared with friends.
Rakija is slowly but steadily carving out a place for itself in Australia’s vibrant and diverse food and drink scene. As more Australians discover the bold, rich flavors of this traditional Balkan spirit, rakija is poised to become a drink that bridges cultural divides, offering a taste of the Balkans in the land down under. With its growing presence in bars, restaurants, and festivals, rakija’s journey in Australia is just beginning—and it’s one that promises to continue expanding as more Australians raise a glass to this unique and honoured spirit.
